A beautifully designed guided journal that invites our mothers to record the story of their lives, creating a personal keepsake for generations to come.

When Elma van Vliet's mother became ill in 2001, she realised there was still so much she wanted to ask her. That's why she created a series of books to help share and preserve precious memories. Since then, more than three million people worldwide have used her books to tell their family's stories.

Mum, Tell Me is a guided journal that prompts your mother to share her memories, dreams, and wishes, asking her to record everything from her favourite band as a teenager and her childhood games to her proudest accomplishment and her first memory of you. Give it to her as a gift, get it back as a chronicle of her life. The end result will be a deeply personal keepsake, one that helps you remember what is really important in life: the people we love and the stories we share with one another.