Move the Needle

Harness the power of can’t to make your big, impossible dreams a reality with help from a creative entrepreneur who’s turned her quirky passion into a global force.

Shelley Brander was no stranger to the word can’t.

You can’t be an athlete, you have asthma. You can’t be a successful copywriter, you’re a girl. Your son has autism, he can’t be cured. You can’t make a living with yarn.

But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages.

This book is about harnessing the power of can’t to pursue your life’s passions-both personal and professional-no matter how weird or impossible they may seem. We’re still living in a time where the entrepreneurial creative is too often told, You can’t make a business out of that, but in this book you will learn how to turn your can’ts into cans and:

Make your creative side hustle your main gig

Celebrate creativity and experimentation

Accept failure as a part of the process

Have hope against the odds

Surround yourself with supportive people

Cut ties with those who weigh you down

Believe in you and your weird, impossible dream!

$26.99

Title: Move the Needle
Publisher: Penguin Group Australia
Author: Shelley Brander
ISBN: 9781401963002
Format: Paperback
Publication Date: 19/01/2021