Move the Needle
Harness the power of can’t to make your big, impossible dreams a reality with help from a creative entrepreneur who’s turned her quirky passion into a global force.
Shelley Brander was no stranger to the word can’t.
You can’t be an athlete, you have asthma. You can’t be a successful copywriter, you’re a girl. Your son has autism, he can’t be cured. You can’t make a living with yarn.
But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages.
This book is about harnessing the power of can’t to pursue your life’s passions-both personal and professional-no matter how weird or impossible they may seem. We’re still living in a time where the entrepreneurial creative is too often told, You can’t make a business out of that, but in this book you will learn how to turn your can’ts into cans and:
Make your creative side hustle your main gig
Celebrate creativity and experimentation
Accept failure as a part of the process
Have hope against the odds
Surround yourself with supportive people
Cut ties with those who weigh you down
Believe in you and your weird, impossible dream!