Empathy Edge, The: Harnessing the Value of Compassion as an Engine for Success

Publication Date : 12/11/19
In Stock

Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from anothers perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organisations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic and innovative workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.


SKU 9781989025796
Barcode # 9781989025796
Brand Page Two Books, Inc.
Artist / Author Maria Ross
Shipping Weight 0.2000kg
Shipping Width 0.020m
Shipping Height 0.216m
Shipping Length 0.140m
Unit Of Measure each
Publication Date 12/11/19
Number of pages 256
format Paperback / softback
Author Maria Ross

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