Mechanism of Mind

Publication Date : 1/7/2015
$37.00
In Stock


It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely 'natural thinking', 'logical thinking',' mathematical thinking' and 'lateral thin

The Mechanism of Mind presents Edward de Bono's original theories on how the brain functions, processes information and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely 'natural thinking', 'logical thinking',' mathematical thinking' and 'lateral thinking'. De Bono also outlines his argument for introducing the word 'PO' as an alternative to the word 'NO' when putting lateral thinking into practice.


Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools.

(9781785040085)

SKU 9781785040085
Barcode # 9781785040085
Brand Ebury Publishing
Artist / Author Edward de Bono
Shipping Weight 0.3500kg
Shipping Width 0.020m
Shipping Height 0.220m
Shipping Length 0.140m
Unit Of Measure each
Publication Date 1/7/2015
Number of pages 352
format Paperback / softback

Be The First To Review This Product!

Help other Phoenix Distribution users shop smarter by writing reviews for products you have purchased.

Write a product review


More From This Category